While experts aren’t yet sold on the “Generation C” label some people are using to define babies born amid the coronavirus, they believe the pandemic may define the next generation.

Some Highlights:

• For Gen Z, (usually defined as those born between 1997 and 2012) the“coronavirus is the generation-defining moment,” according to Jason Dorsey, president of the Center for Generational Kinetics, a research and strategy firm focused on Gen Z and millennials.
• Online, many have suggested names for babies born during the coronavirus crisis: Coronials. Quaranteens. Baby Zoomers.
• Dorsey, of the Center for Generational Kinetics, said that the pandemic will likely also lead to structural changes and new norms that the next generation could ultimately benefit from including shifts in online learning, physical workspaces, contactless payment, a vaccine and other new technology.

Click here to read full article. | Back to the top.

For a crisis that many Americans are experiencing through Zoom, Twitter, and Tiger King, decidedly 21st-century phenomena, there have been a lot of comparisons to World War II.

Some Highlights:

• While many parents are necessarily focused on the struggles of imposed homeschooling, the pathos of missed senior proms and canceled graduations, and the abrupt and awkward return of college-aged children, something momentous is happening — a generation is being defined.
• Through text messages, Snapchats, FaceTime calls, TikToks, and showing up early to virtual classrooms, 14-21-year-olds are negotiating on their own terms what they are going through.
• …this cohort has a deep sense of social commitment and a profound distrust of government.

Click here to read full article. | Back to the top.

Financial institution accountholders have found themselves leaning heavily on their institution’s digital services more than ever due to the coronavirus crisis, according to reports from the Austin, Texas-based Kasasa and Chicago-based BAI.

Some Highlights:

• Gen Z and baby boomers, on opposite ends of the generational spectrum, essentially agree when it comes to branch banking. When asked if they prefer a primary financial services organization with access to branches and people— even if they do not use them very often — 53% of Gen Z and 54% of boomers said yes.
• Millennials prefer learning about offerings via email, as opposed to a text or an app, favored by Gen Z, or direct mail, which boomers like best.

Click here to read full article. | Back to the top.

Unable to watch the live events they crave, sports fans around the country have turned to unconventional replacements.

Some Highlights:

• When they aren’t settling for classic games or marble racing, it seems many younger fans have increasingly turned to social media, with one platform of preference: TikTok.
• Marketing agencies estimate more than 40% of TikTok users are between 16 and 24.
• …for a college athletic department, TikTok’s audience is a crucial one to reach.

Click here to read full article. | Back to the top.